Archives:Introduction of New Products

Abstract

Panel discussion, 3/20/1972

reel 1:

  • Al Jones, General Radio Company (moderator)
  • "Creating the New Product Opportunity", Jordan D. Lewis, Battelle Development Corporation
  • "Marketing Strategy During A New Product Cycle", Frank McCarty
  • "Producibility at a Profit", Alfred Levy, RCA
  • Q&A

reel 2:

  • Q&A (cont.)

Audio


Audio File
MP3 Audio
Play (AR-3963 - Introduction of New Products - reel 1.mp3)

Reel 1


Audio File
MP3 Audio
Play (AR-3963 - Introduction of New Products - reel 2.mp3)

Reel 2