Archives:Introduction of New Products
From ETHW
Abstract
Panel discussion, 3/20/1972
reel 1:
- Al Jones, General Radio Company (moderator)
- "Creating the New Product Opportunity", Jordan D. Lewis, Battelle Development Corporation
- "Marketing Strategy During A New Product Cycle", Frank McCarty
- "Producibility at a Profit", Alfred Levy, RCA
- Q&A
reel 2:
- Q&A (cont.)
Audio
- Audio File
- MP3 Audio
(AR-3963 - Introduction of New Products - reel 1.mp3)
Reel 1
- Audio File
- MP3 Audio
(AR-3963 - Introduction of New Products - reel 2.mp3)
Reel 2
